Specializing in New Product Development & Developing Business in New Channels of Trade for manufacturers in Consumer Packaged Goods, DIY Home Improvement, and Professional Landscape / Erosion Control markets. Bilingual in Spanish
PORTFOLIO • MARKETING, BUSINESS DEVELOPMENT, & PRODUCT MANAGEMENT EXPERTISE
Brand Management • Top Brands at Top Companies - critical experience to help growing companies build precious "brand equity" in the marketplace, but avoid costly marketing blunders that waste important resources.
Corporate Communications - External • Management of Print Media & Advertising, Corporate Website Content & Blog, Corporate Literature and Press Releases to build a company presence in the public domain.
Corporate Communications - Internal • From Executive Presentations to National Sales Meeting Presentations, experienced at Internal Corporate Communications in verbal, written, or digital formats with a particular strength in staff & sales training.
Graphic Arts & Packaging Management • Experienced Marketing Professional ready to direct the Ad Agency and Photography Studio for a project backed by a full scale budget and an expectation of achieving perfected results in accordance with the brand image.
New Product Development • Marketing Director who has created Intellectual Properties (IP) for Moen Inc., Nestle USA, NDS and other major corporations; these IP achievements range from developing Trademark names to creating a Utility Patent in only 8 months that spawned incremental sales growth of $1.5 Million in the first year of sales.
Photography • Published Photographer and sagacious Art Director ready to personally deliver the results when budget and time constraints demand an in-house job.
Promotions & Displays • Regional & National Promotion Planning, including development of support Print Material, In-Store Displays, War Wagons, Promotional Packs, and so much more for either the Retail or Commercial trade channels.
Product Management • Management of brands and product lines, including product launch & improvement, annual Catalog Revisions, Pricing Changes, FAB's, Trademark and Patent content revisions.
Product Road Mapping • Direct the product portfolio for sustained revenues and increasing profitability across product life cycle evolution by developing forward looking data about product direction charted on a per-quarter basis. Aggregation of product improvements, new products and new projects tie into a strategic goal aimed to drive profitability and key performance indicators (KPIs) for the organization.
Sales & Product Knowledge (PK) Training • A concentrated and dedicated sales training program makes so much sense, no matter how large or small the company may be. In other words, the absence of sales training means that the business has abdicated responsibility for planning and is leaving success up to chance. In contrast, successful companies embrace sales training, understanding that this can mean the difference between success and failure in today's competitive business environment!
Technical Writing • Includes Spec Sheets, Specification Guides (CSI format), Manuals, Installation Instructions & Drawings, BMP's, and Bilingual (English/Spanish) Product Instructions.
RÉSUMÉ AVAILABLE TO ALL EMPLOYERS
CALL TODAY! .•. (66l)7433-2937